Mercedes-Benz has launched production of the all-electric luxury EQS SUV at its Tuscaloosa County plant

Mercedes has invested $7 billion in the state since it arrived in the early 1990s, and Alabama workers began producing the M-Class SUV in 1997. Multiple expansions, new model launches, and innovation upgrades have followed, with more than 4 million vehicles shipped from the plant around the world.

Five years ago, the company announced a $1 billion investment in electric vehicle production, adding a state-of-the-art battery factory in nearby Bibb County, which opened in March.

Production of another all-electric model, the EQE SUV, is expected to start later this year.

Officials on hand for a celebration of the EQS SUV today emphasized the experience of Mercedes’ 4,500-member local workforce, as well as the power of community partnerships.

About 300 workers cheered as the Alabama-built EQS SUV was officially unveiled.

“We have a highly skilled and motivated team that has absolutely delivered in the successful product launch of the new EQS SUV,” said Michael Göbel, president and CEO of Mercedes’ Alabama operations.

“Our team members in Tuscaloosa have shown a lot of flexibility, energy, and commitment in helping us to achieve milestone after milestone since our first Mercedes-Benz rolled off the production line more than 25 years ago.”

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