Mercedes-Benz U.S. International, Inc. in Vance, Alabama, is gearing up to electrify their concept of the ultra-luxury automobile with the launch of the 2024 Mercedes-Maybach EQS 680 sport utility.

Mercedes debuted the head-turning vehicle this week, saying “the Mercedes-Maybach EQS SUV sets the new benchmark in the all-electric top-end luxury SUV segment” in an announcement. The model is loaded with lavish appointments and creature comforts such as a “cocooning” rear seat environment.

The Mercedes-Maybach EQS SUV will be assembled at the automaker’s 6 million-square-foot production complex in Tuscaloosa County, where workers already build the Mercedes-Maybach GLS 600 sport utility.

The batteries powering the new EV will come from the Mercedes battery plant in Bibb County, located just minutes away from the assembly plant.

Read Jerry Underwood’s full story for Made in Alabama